October 2009
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Month October 2009

Apples vs. Nokia in North America

Comparing US sales of iPhones vs. Nokia’s NA device business.

AT&T iPhones activated in Q3: 3.2 million

Nokia phones sold in North America Q3: 3.1 million

(obviously, Nokia’s figures include Canada and Apple might have sold a few more phones in the US than AT&T activated so Apple outsold Nokia by a significant margin in units in the US.)


Market Caps

For reference, some selected current market caps:

  • Microsoft (MSFT) – $236.76B
  • Apple (AAPL) – $183.40B
  • Google (GOOG) – $173.97B
  • IBM (IBM) – $159.93B
  • Cisco (CSCO) – $138.60B
  • Hewlett-Packard (HPQ) – $114.26B
  • Intel (INTC) – $109.85B
  • Disney (DIS) – $54.31B
  • Nokia (NOK) – $48.24B
  • Research In Motion (RIMM) – $37.43B
  • Amazon (AMZN) – $40.34B
  • Dell (DELL) – $29.63B
  • Sony (SNE) – $29.10B
  • Yahoo! (YHOO) – $24.78B
  • Motorola (MOT) – $18.82B
  • Adobe (ADBE) – $18.23B
  • Palm (PALM) – $2.51B
  • RealNetworks (RNWK) – $564.74M

The top 10 world-wide:

  1. Exxon Mobil Corporation 352.31B
  2. PetroChina Company Limited (ADR) 240.47B
  3. Microsoft Corporation 237.58B
  4. Petroleo Brasileiro SA (ADR) 220.19B
  5. BHP Billiton Limited (ADR) 204.30B
  6. HSBC Holdings plc (ADR) 199.98B
  7. China Mobile Ltd. (ADR) 199.09B
  8. Royal Dutch Shell plc (ADR) 195.76B
  9. Wal-Mart Stores, Inc. 195.27B
  10. Apple Inc. 183.57B

Steve Ballmer is not worried, Apple is just a rounding error.


Apple vs. Nokia on Profitability of Devices

Apple wiped the floor with Nokia. Twice the net profit and almost on par with gross profit. Nokia spent a whole billion dollars a quarter in R&D. The R&D take is 10.2% of sales.


Peugeot Renault and Citroen

I’m trying explain the complete lack of interest in Nokia among the US blogging/early adopter audience. If you are an enthusiast, why do you not care about the market leader. The automotive analogy is not quite perfect, but there are brands that are just invisible to the community even though they are quite popular and significant.

The French have a pretty crap reputation and it’s not entirely undeserved, however what’s worse than being talked about badly is not being talked about.


You Can’t Touch This

Apple’s Q4 2009 conference call revealed that iPod touch sales were up 100% year over year. For the full fiscal year, iPhone grew 78%.