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Day February 8, 2010

One Million Americans Switching to Smartphones Every Month

Comscore revealed their latest survey resultsfor the US mobile subscriber market. From the latest data and the data previously released in October we can put together a few insights.

The number of smartphone users increased by 3.2 million, growing at over 1 million new users per month.

Apple and Android added about 1 million users each. RIM added 1.4 million with Symbian adding about 200k users. Palm lost 441k users and Microsoft lost about 44k users.

Non-smartphones lost 2.1 million users and 1 million subscribers were added to the top line.

The non-smartphones lost 1% share in the quarter and 6% since February. Smartphones make up 17% of all users.

Google has overtaken Symbian to rise from last place in the platform installed base and is closing on Palm.

At 5% share erosion per year, the non-smartphone market will completely disappear in about 14 years, though I feel 10 years is a more likely target with 5 years until the market is 50% penetrated.