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One Hundred Million (part II)

My prediction is that sometime next year Apple will announce the 100 millionth iPhone OS device sold, making the iPhone the fastest selling platform in history. The iPhone will have been on the market for three years.

One Hundred Million « Asymco. (five months ago)

Did anybody else see the line below the “1 Billion” header in the iPhone 4.0 Launch Event? The segment was about the 1 Billion impressions that iAd will be able to target.  Interestingly this is one of only two forward looking estimates that Apple has ever made on the iPhone.

100 million

The 100 million threshold in units is important in several contexts.

First, on April 9th, 2007 Apple announced that the 100 millionth iPod had been sold, making the iPod the fastest selling music player in history. The first iPod was sold five and a half years earlier, in November 2001.  The iPhone will reach this in 3 years.

Second, no other platform comes close.  On November 3, 2003, Microsoft announced that it intends to sell 100 million Windows Mobile devices by year 2007. Two years after that goal, in 2009, Microsoft sold 15 million units, down from 16.5 million in 2008.  It has not reached half the targeted installed base.

Although there could be more than 100 million Symbian devices in use, they are not all running the same software, so they do not offer a targetable installed base.

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  • Tom Ross

    …where by "iPhone" you mean "iPhone plus iPod Touch plus iPad". The iPhone itself will probably cross the 100 million mark before April 2011, assuming 10 to 15 million units sold in each of the next quarters.

    • http://asymco.wordpress.com asymco

      I did say iPhone OS device, didn't I?

      • Tom Ross

        Ok, you had that in your quote from November. I didn't notice that, sorry.

        Probably the sentence "The iPhone will reach this in 3 years." is where I was stuck. The iPhone itself will reach 100 M in less than 4 years, while the iPhone OS devices will reach 100 M in 3 years—including an iPod however, which does not really make it a fair comparison against the iPod.