Data use overtook voice on cellphones for the first time, according to CTIA data. Internet access and text messaging occupied more data on US carriers’ networks than did the equivalent in calls. The reversal came both through a 50 percent jump in text messaging but also the rise of data-first smartphones like the Droid and iPhone.
This is a fundamental shift. Data use is disruptive to an industry built on voice. With data come new business models, new value chains and new core values and processes and user interfaces.
The shift to mobile broadband will be more significant than the shift from fixed to mobile voice.