AdMob chief confirms they're getting kicked off the iPhone

Apropos Google’s excellent Android adventure.

AdMob founder and CEO Omar Hamoui today responded on the company’s blog, acknowledging that the terms as written would prohibit developers from using AdMob and Google advertising products on the iPhone.

via AdMob Chief Responds to Apple’s New Developer Terms for Analytics Data Collection – Mac Rumors.

  • Of course it's not just the iPhone but all iOS devices, maybe half a billion such devices in a few years time. If it stays out of the courts it's a major blow to Google.

  • Gandhi

    AdMob CEO is being disingenuous. AdMob is not getting kicked off. Developers can sell apps that have AdMob's advertising. AdMob is just prohibited from collecting data from iOS devices.

    Brilliant move on Apple's part. Microsoft tried and failed to kill Google after spending billions in the search business. Apple is gonna try to do it after spending just $275 million for Quattro.

    Remember Steve Jobs said at AllThingsD that they are not interested in the search business. Makes sense. No money to be made in search.

    Money is made in advertising displayed next to search results. I read a brilliant quote on the Fortune Apple blog:

    Microsoft tried to enter search to attack Google and never succeeded because search is at the periphery of Google's kingdom. Google derives 98% of its revenue and profits from advertising.

    Apple bought Quattro to enter mobile advertising – the fastest growing market segment in the technology business. It's like Apple is sending special ops forces into Google's backyard.

    Sun Tzu would be proud.

    • Indeed. Other commentators have noted that Google's business model is based on analytics and not simply getting the advertised brand in front of users (brand advertising). Therefore they don't derive a lot of benefit from just placing ads.

      As far as Apple's brilliant tactics, I think it comes down to being asymmetric. Apple's business model is sufficiently different that it can compete without engaging in head-to-head battles. I think the generals call this asymmetric warfare. In management theory this is classic disruption.

  • Tom Ross

    More often than not, Apple's competitors in the handset market have aped Apple's business moves, from touch screens to app stores. What if Microsoft locks Google out of Win Phone 7 apps, Samsung locks them out of Bada apps, RIM out of Blackberry, even Nokia out of Symbian or HPalm out of WebOS…?

    I don't see any benefit in marketing to consumers "Only our platform delivers the full Google ad experience that Apple wants to deprive you from", but I see a lot of financial lure for platform holders running their own ad platforms.

    • Google bought Android because they wanted to keep from being locked out of (Windows) Mobile. Unfortunately for them, giving away a software platform is not a way to prevent that from happening. Mobile computing is such an important market (perhaps the largest and most influential technology market of the next decade) that the value chain won't allow to be orchestrated by a single software platform with a peculiarly odd motivation.