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Day June 16, 2010

iPhone 4 ASP is $600

As a footnote to the unlocked iPhone 4 story, it’s worth noting that the average Apple store pricing for UK and France is around $824 (assuming equal blending between the two countries and between the two models).  Excluding corresponding VAT leads to an approximate ASP of $695.

Operators probably get a slightly better price so my estimate for the iPhone 4 ASP of $600 seems reasonable with potential upside based on product and regional mix.

Unlocked iPhone 4 priced at €600

Factory unlocked iPhone 4 Sold by Apple in UK, Canada & France!! | All on the iPhone, iPod touch & iPad.

Unlocked iPhones are being made available at UK, Canadian and French Apple stores for the equivalent of $740, £500 and €600.

This will go some way toward making the iPhone available to a larger population, especially in developing countries.

iPhone on top down under

The most impressive number for us is the change in units shipped. For example, leader Nokia held 66.6% of the marketshare in Q1 of ’09, and 45.2% in Q2 for a 7% change in units shipped. Meanwhile, Apple held 10.2% in Q1 ’09 and 40.3% in Q1, ’10 for a 532.1% change in units shipped.