JP Morgan is cited as sizing the US mobile display ad market at $250 million. This gives Apple 48% market share of the mobile ad market for second half of 2010.
Total sales: $1.43 billion
Amount to developers: $1 billion
Apps sold: 5 billion
My expectation was 4.9 billion by June 1. Apple is about on target.
Six months ago IDC predicted 300k apps before end of 2010.
Here is a quick mid-year check: As of today there are around 215k available, with 250k likely approved by the end of WWDC.
These are the stats from three app store tracking spiders:
Apple’s WWDC banners proclaim 200k apps which was the last public count stated at the April iPhone OS 4.0 launch event.
Looks like IDC’s forecast will not be a stretch especially as the new iPhone will create a new wave of apps.
Also noteworthy is the nearly 10k iPad apps available in less than 3 months. The original iPhone reached 10k apps in about six months.
8:50 am: Walt circles back, notes that Ballmer uses the term PC to include things that most people don’t think of as PCs. Is the iPad a PC?
Ballmer: Of course it is. What do you do on it? Answer email….A guy tried to take notes on it at a meeting I was at yesterday–that was interesting [chuckles from the audience]. He suggests that the positioning of devices like the iPad as something beyond the PC is just a marketing tactic.
If only the analysts would add the 2+ million iPads shipped this quarter to Apple’s Mac units and declare that Apple’s market share doubled(*). If only things were so simple.
At least on this I agree with Ballmer.
(*) The iPad is already outselling the Mac on a weekly run-rate.
Data tracking firm Nielsen Co.’s quarterly survey found that, in the U.S. the iPhone added two percentage points for a 28% market share in the three months ended in late March compared to the previous quarter. RIM still had the biggest market share at 35% but it lost two percentage points in that period.
Phones that run on Google Inc.’s Android operating system also gained two percentage points for a market share of 9% over the same period, while Microsoft Corp.’s Windows Mobile phones lost two percentage points for a 19% share.
Although Android is often considered in competition with the iPhone, as we’ve shown in the past, the two are seldom competing for the same purchase decision. From a distribution and business model point of view, the platforms are mostly non-overlapping.
The installed base data above shows that in their respective areas of competition: in the US, with the current operator channel, the iPhone is taking share from a similarly positioned platform (RIM) while Android is taking share from a similarly licensed alternative (Windows Mobile).
“And I think i’ve been quite public about the fact that I chose to make a set of leadership changes in the team of people building and executing on our Windows Phone software.
“We had to do a little cleanup, change things around,” Ballmer said
“I chose to make leadership changes” and Robbie Bach the ultimate leader of Windows Phone “retiring”. Did he jump or was he pushed?
So my prediction from six and a half weeks ago came through, with a couple of days to spare. iPad has surpassed iPod in web traffic. It took only two months and two million units, compared to almost 3 years and about 40 million iPod touches out there. That means iPads use the web roughly 20 times as much as iPod touches.
Also, not only has iPad more than doubled Android 2.1’s share, it’s now past all Android OS’s combined. .
Giving Android the green light:
In addition, for the time being, Microsoft will not offer new Windows versions to support non-Intel architectures that are targeting tablet PC development, noted Guggenheimer.
The formation of a market segment for a new product category necessitates the existence of a supporting ecosystem made up of a complete industry supply chain, Guggenheimer emphasized. He cited the netbook market as an example; units were selling well initially and people believed that the market was going to be established as a new segment, but recently market growth has slowed down considerably, Guggenheimer pointed out.
I remember when Microsoft used to be paranoid.
According to The State of Mobile Apps | Nielsen Wire 21% of American wireless subscribers have a smartphone at Q4 2009, up from 19% in the previous quarter and significantly higher than the 14% at the end of 2008.
A previous Comscore survey showed US smartphone penetration at about 17%.
If we were to blend the data to a rough estimate, I would say it’s fair to assume 20% penetration. The total number of subscribers in the US is about 234 million, which makes for 46.8 million smartphone users.
This still leaves 80% or 187.2 million non-smartphone users.
The share gain of 6%/yr. means another 1.2 million Americans are switching into a smartphone every month. Another decade and the non-smartphone market will simply be gone.
With AT&T lowering the barriers of entry with data plan pricing and with other operators matching, don’t be surprised if it happens sooner.
As saturation begins around 50% to 60% penetration, price competition will intensify. That takes the tipping point to about 2013.