Sony Ericsson shipped 11 million phones at an average selling price of EUR160 in the second quarter, compared with 13.8 million units at an average price of EUR122 a year earlier. Sales rose to EUR1.76 billion from EUR1.68 billion, against expectations of EUR1.79 billion.
The company’s estimated share of the global handset market remained flat from the previous quarter at around 4%.
The company reported net profit of EUR12 million for the three months to June 30, compared with a EUR213 million net loss the year before, missing analysts’ expectations for a EUR50 million profit but sustaining the turnaround that started in the first quarter.
via Sony Ericsson Swings To 2Q Profit.
Sony Ericsson still sells more phones than Apple.
One of the biggest losers in the Kin debacle that hasn’t been talked about is Sharp. OEM for the Kin, and the biggest cellphone brand[s] in Japan….but not in the states of course. Kin was supposed to be their entry point into the US market for mobile. Sharp ponied up half the ad $$ for the Kin launch…basically subsidised it with the thought it would be good for their brand and they would sell a lot of phones and be a trojan horse for other Sharp Mobile efforts in the US. Big fail. Not only did they have to tool up factories custom design hardware and sub the marketing they only sold a few thousand phones at best. Sharp’s taking a huge bath on this one. And because Sharp’s mobile group is in Nara Japan and had no people on the ground in WA or Palo Alto…they had little leverage or insight into the US market and got taken for a ride. I’m sure there are a lot of unhappy execs in Osaka right now cause of this…
via Mini-Microsoft: The KIN-fusing KIN-clusion to KIN, and FY11 Microsoft Layoff Rumors.
That link leads to over 600 comments from Microsoft employees regarding the Kin fiasco. Eye watering.
Apple will generate 2X as much handset profit as the rest of the industry combined this year DESPITE SELLING ONLY 3% OF THE HANDSETS BY UNIT VOLUME
via You Can’t Appreciate How Completely Apple Has Humiliated The Cellphone Industry Until You See These Charts.
That interpretation of the data is exaggerated and/or incorrect. An analysis of profitability was done with respect to Nokia here and industry-wide here.
Goldman Sachs analysis (graph below) shows competitors’ profits and losses combined. Sony Ericsson and Motorola generated negative profits during 2008 and 2009 and may do so through 2010. Apple’s profits are likely to be larger than the industry *net* profits but not twice as much by 2011 (the graph does not even show that; 13.5 is not twice 8). Furthermore, the competitors do not include Samsung and LG!
Exaggeration or not, the fact remains that Apple entered the market in 2007 and in only three years became the most profitable phone vendor. It’s indicative of the value of an integrated user experience innovation in the market, which itself is indicative of the value of software in a hardware-oriented incumbency.
“That market is falling off a cliff,” said Ashok Kumar, an analyst with Rodman & Remshaw, of the netbook sector. “It cannibalized notebooks and simultaneously all it has done is accelerate a price decline.”
Saripella agreed. Sales of netbooks, he said, the brightest light of the PC market during the recession of 2009, tumbled 30% in the second quarter. “The market for netbooks is cratering.”
The PC industry is at the beginning of the end.