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Microsoft CIO on Android vs. iPhone: Windows Phone will dominate

The OS market in the mobile space is dominated by other players. Is that a cause of worry?

I think it’s a temporary issue. I don’t put a lot of face and snapshot and time into what is going on. On a global basis, I see what is growing and what is shrinking. Text messaging is the fastest-growing on simple phones part of the mobile market. That’s where growth is. The smart phone part of the market, or the premium market, is in the downward part of the market. It will not be there for a long time in the future.

People want something that’s simple. The design goal for the Windows Phone 7 is that with rich experience you get simple stuff easily. Great keyboard or touch or both – so you can have that. It is too early to talk about dominating, but I’m excited about it. Android coming into the market says there is room for more innovation and we see ourselves playing a role in that space. People talked about the iPhone and thought that was the end of the world for OS. Windows Phone 7 will prove there is more room for innovation.

via Q&A: Tony Scott, Chief Information Officer, Microsoft.

In other words, Android’s entry in the market and remarkable growth, there is room for Windows Phone. And because Windows Phone is easy to use and has a keyboard and touch it will have a chance at dominating.

Microsoft’s enthusiasm for yet another mobile platform joining the fray (along with iOS, Android, RIM, Symbian, Windows Mobile, Meego, various sundry Linux and Bada) is not just delusion. I’m sure that they gathered positive feedback from operators. By this time next year there will be dozens of Windows Phone devices on the market. After all, Windows Mobile attracted 1700 licenses.

  • Iphoned

    Microsoft execs sure know how to talk. I'll guess we'll have to see what happens if and when they/OEMs ship the product…

  • http://lowendmac.com Tim Nash

    Few manufacturers and few developers are making money from Android. Hence the regular updates on number of Android devices being activated – Google needs to make Android look unstoppable to keep people believing in the pot of gold at the end of the rainbow.

    If Apple wins the International Trade Commission action against HTC, at least some manufacturers will switch to Windows Phone 7 so they can rely on Microsoft patents to protect them. Many developers are familiar with Microsoft tools, so they will be able to move if Phone 7 looks to be a better marketplace. More in my article http://lowendmac.com/nash/10tn/has-google-lost.ht

    • http://www.asymco.com asymco

      Good point. Indemnity might be a very good reason to switch to WP7 and could be a key selling point for Microsoft.

  • Jon T

    Love that quote:

    “with rich experience you get simple stuff easily.”

    Because the Apple version is:

    “with simplicity you get complicated stuff easily.”

    Oh Microsoft. Nice to know you haven’t changed one iota…

    • Gandhi

      Of all the tech execs, Microsoft execs are the worst offenders of business-speak in the tech world. Having gone through B-school myself, and worked in the corporate world for 5-6 years, whenever I hear business-speak being over-used, I always suspect that exec has nothing going for him except using fancy words to make himself/his product sound impressive. Either that, or the exec is completely clueless.

      Steve Ballmer is the worst offender,

      • http://justinlowery.com Justin

        AMEN!

        The uber-business-speak of some of these executives is just pathetic. It isn't even comprehensible English. You just said it — they talk like that when they either have nothing to say, or have no clue what is going on.

  • Jay H

    Huh? I didn't realize Windows Phone 7 is going to be a platform for SMS-centric dumb phones. Why is he disparaging the future of premium smart phones platforms right before releasing a new one? When it comes to mobile, the public comments of MS execs are becoming increasingly confusing and difficult to decode.

    I think you're giving him too much credit by translating his statement into something that makes sense. He's not claiming that market fragmentation gives WP7 an opportunity for success. He's just trying to sound hopeful about its chances.

    • http://appleincanalysis.blogspot.com/ Lee Penick

      I think he's saying WP7 doesn't measure up to iOS, but that's ok because it doesn't need to.

      And it doesn't need to because iOS is too complicated and lets you do too many things.

      You really just need a simple OS that does texting.

      Mobile internet is a fad.

      I think that's what he said!

  • Walt French

    The real tragedy is that for years MS has been locked into corporate IT shops, where it has learned to solve complex, mission-critical, blah blah multi-server apps with dedicated, high-value support teams.

    Exactly the opposite of what has driven every smartphone sale to date. There may be a lot of people waiting for somebody to integrate facebook, texting, location-aware ad-search and email in some marvelous, touch-it-and-it-breaks combo. But by definition, those are exactly the people who haven't yet seen the need to just go out there and try something out, then something else two weeks later.

    Microsoft's role in life is to drag big bags of Office and SQL Server and Windows money to the bank each afternoon. It is NOT to get edgy and do something new and exciting— their customers, salespeople, distributors, partners and shareholders would utterly freak out. Let them be who they are, including their little fantasies that just because they're smart and understand "computers" that they can do phones, too. I'm sure they'll be very capable phones, and not miss core functionality as totally as the Kin. Just half as much.

  • Jerome

    MS execs are so full of gobbledegook.