The new king of Apple analysts – Apple 2.0 – Fortune Tech

The new king of Apple analysts – Apple 2.0 – Fortune Tech.

My thanks to Philip Elmer-DeWitt but I think he is not right in proclaiming a King. Credit is due to all the other blogger analysts who inspire and push analysis forward.

The  lines were nothing but a commercial advertisement, but they very well describe this group that opened the eyes of the world:

Here’s to the crazy ones,

the misfits,
the rebels,
the troublemakers.
The round pegs in the square holes.
The ones who see things differently.

They’re not fond of rules
and they have no respect for the status quo.

You can quote them,
disagree with them,
glorify or vilify them.
About the only thing you can’t do
is ignore them,
because they change things.
They push the human race forward.

And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world
are the ones who do.

Crazy Ones“, directed by Chiat/Day’s Jennifer Golub who also shared the art director credit with Jessica Schulman and Yvonne Smith. The familiar voiceover was by Richard Dreyfuss. See the video here.

  • austin

    let me be the first to say congratulations and well deserved.

  • John

    Congratulations, Horace! Your intelligent, insightful AAPL analysis makes a delight to read.

  • Niilo

    Richly deserved good publicity. As I have said before I get more value out of this site than many I (or my company) pay for.

    Hope the $$$ begin to flow for you.

    (By the way; I think you would fit right in at GigaOM — and improve the quality of their service significantly. Have you approached them or similar networks for some kind of affiliation?)

    • but, wouldn't that be just like an iPhone with Vcast and X Box tiles on its start page?

      • Niilo

        As someone who has always been forced thru professional circumstance to use a Nokia phone and has a wife who forbids me buying any kind of games console I don't get that.

        Sometimes I feel like the 21st century is just passing me by…!

  • asymco

    I've never approached anybody. Don't know how this all works in the interwebs.

    • It's all word of mouth (with a little help from John Gruber). The interwebs is meritocracy, and merit is certainly due. Well done!

    • Halex_Pereira

      I have a theory: it all started with the graphs (they are amazingly simple for "the rest of us" to grasp what's going on).

  • techMonkeyBoy

    Now how do we get you on the next conference call?

    • asymco

      I think that they only allow accredited certified analysts from bona fide established firms to participate. That should also tell you why they tend to be so predictable. I don't think Apple makes the rules. Would love to find out exactly who does.

  • Congratulations!

  • Sweeps

    Yes! Congratulations, Horace!   Over the months and years, as I’ve searched for ways to understand all that is Apple, I can honestly say that you’ve enlightened me in many ways.  My own ranking system (position amongst my bookmarks) can confirm this.  It’s not just the info that you present but how you articulate these.  For one, it’s like a thrilling read.  I also want to give some credit to many of your readers and their courteous and insightful comments.  Thank you, Horace, and keep up the good work!

  • ericgen

    Ditto on the congratulations!!! I like writers that broaden my knowledge and expand my abilities to think about and analyze things broadening my general perspective. I also enjoy your humor!

  • asymco

    Always open to new ideas. A talk show would be fun. How does one get started? I can't talk about the apps yet. It's frustrating but they are in review and the client is keeping it under wraps.

    • Rob Scott

      @ John Gruber and other Apple guys/girls with shows:

      May you please get Horace started!

  • JonathanU

    Agreed. Have been asking for this (I know, I know, asking for ads is a bit odd!) for ages.

    Advertising doesn't alienate your readers, especially as I am sure everyone reading this site feels you contribute far more to them than a few advert impressions do to you. Absolutely silly not to monetise this site!

  • Alexkhan2000

    Congrats, Horace. Asymco has become my favorite AAPL and Apple site in general. It's just amazing how much rubbish is out there when it comes to analyzing what Apple does. Well, I guess that shouldn't be surprising… Your balanced and intelligent analysis is always a pleasure to read – especially for a non-techie consumer and small-time AAPL holder who's more of an enthusiastic observer than a trader or a developer.

    I also appreciate that you don't post recycled articles that other sites post for the sole purpose of generating traffic and generating ad revenue. It's all very interesting and insightful info here (including the posts of many other intelligent readers here) without the fluff and rubbish found on other Apple-and-tech-related sites. Keep up the great work. I enjoy everything about the site and contributing some comments every now and then.

  • Good job, Horace! How do you like living in Finland?

  • This is awesome! You deserve these kudos, because your posts are spot on correct! I have really come to enjoy reading Asymco these past few months and I have added it to my daily readings. Thank you for providing a different POV and an easy to understand analysis of whats going on in the market.

  • famousringo

    I think the worst nightmare of your loyal readers is that you'll get a fabulous job offer with some financial firm and all your market insights will disappear behind closed doors to become private entertainment for executives. We'd be lucky to get a little quarterly note to investors.

    Please find a way to make Asymco pay the bills! Many bloggers have done it before, and I know you have the talent to do it too.

    • Niilo


      But sadly, I fully expect your best stuff to be behind a paywall within 6 months!

  • I have too agree with everybody here. You rank up there with the really intelligent blogs. Keep it up.

    To monetize your blog you might try a Paypal donation box. Just ask for a donation at the end of every post and add a Papal link to your account right there. I don´t know if it is effective, but it might work. I have seen it before. My $0.02

    Anyway, congratulations and may your success be rewarded with a great income. You deserve it.

  • John

    A financial analyst asking for donations via PayPal sounds perfectly awful. Throw a couple of small ads up and see what happens.

  • Waldemar

    How about joining John Gruber and Dan Benjamin on their "The Talk Show" every now and then? This would drive insane traffic to your site and please add some ads or maybe some sort of Sponsor Ad like DaringFireball does! Congratulations! By far the best Analysis you can get on APPL! Thanks!

  • Niilo

    As some have suggested above a talkshow = podcast would be great.

    You would bring serious analytical chops + a nice dark sense of humour to any such program.

    You would be a great guest. Maybe TWiT or something? Amazed that Leo L hasnt done a TWi Mobile or similar yet. But doing your own would work. I would subscribe.

    Paypal tips jar also a good idea.

    • Look

      Just not TWIT!!! Woluld love to you on The Talk Show with John Gruber and Dan Benjamin.

      • Waldemar

        Yep… John Gruber loves your work. He highlighted your site a couple of times during the latest shows. So I'm sure he would love to have you on his show. That combined with better sponsors… I'm sure there will soon be some serious $$$ coming your way… you deserve it!

  • asymco

    Thanks for all the words of support and encouragement.

    If you want to contribute to maintaining this site, do your app shopping through the iTunes link at the top right of the page:

    I receive a 5% commission of the value of all apps purchased. I think this is a win/win for everybody.