Supporting Asymco

I’ve received many supportive comments following the Fortune piece. Many also worried that the site is fragile due to a lack of income.  I’d like to put those worries to rest.

First, I want to state one goal for the site which defines my attitude toward how to monetize it: I intend this site to be a useful resource to the reader.

From utility comes value. I want readers to obtain value with a high signal/noise ratio. Unless well targeted, advertising drives up the noise factor and lowers usefulness. I would only accept advertising if it improved the value to the reader. Since ad networks will push ads over which I have no control I cannot be sure that they are adding value and not contradicting my content. But as you see in the right-most column, I do accept advertisements (sponsors) whose message I can evaluate and curate. You can be a sponsor (see the sponsorship page for a measure of what value you can gain from exposure through Asymco).

Second, there is also another way to support Asymco: if you use iTunes, do your music, movies, app or TV show shopping through the affiliate link in my site. It’s the App Store logo in the upper right corner. Or bookmark this link: Support Asymco by buying content. I receive a commission of up to 5% from any purchase made through that link. It has already been enough to pay for my hosting.

Third, there are also indirect ways in which I derive value from Asymco. I offer consulting, data and services to clients directly. If you are interested in any of these feel free to contact me directly by email.

Thanks to all who read and contribute comments to this site. The biggest value to me is the learning I get from interacting with the readers.

  • Have you considered a social micropayment service like Flattr
    At least in Europe this service has gained some popularity and provides at least a small contribution.

  • "Think Different" indeed. Blogging innovation at its finest 🙂

    One day perhaps you will write about the difference in revenue from the curated advertisement approach as compared to simply submitting your add space to google adds. I think iLouge follows a similar approach and I really like it, although you have gone a few ideas beyond.

    Finally, for what is worth, when Steve Jobs said that "we need more editorial content now more than ever …. I don't want to see us decent into a nation of bloggers", I am sure he would have said if asked that " …however asimco is editorial blogging at it finest".

  • Stan Beremski

    What about a freemium business model for your blog? I would guess that some people would be prepared to pay for a consolidated view of what will be happening to the AAPL share price that comes out periodically.

    The free offering would consist of the general posts and and analyses that you perform throughout the month that when taken separately are not enough to do a valuation but collectively form the basis of your consolidated monthly share movements report.

    In effect, you might segment your readership in two groups. The "premium" group are interested in having a consolidated view of AAPL share price because they want to be able to invest based on your views. The "free" group are more interested in the analyses that you do from a qualitative perspective and are perhaps hobbyists rather than investors.

    Just my 2 cents (Euro)…

  • Rob Scott

    Thats great news Horace. Thanks.

  • asymco

    The Deck is invitation only. I would consider it but I have not been invited.

  • Mark Newton

    …but nobody mentioned The Deck, Horace.

    • asymco

      You uncovered a bug in the commenting software. It's mentioned on the regular browser view but not in the iOS mobile browser view.