Apple has accepted nearly 400,000 apps in 2.5 years

There are now well over 390,366 apps in the app store[1]

via 10,000 Apps! – Presented by :: 10,000 iPhone and iPod Touch applications in the iTunes App Store.

Since launch, December has been the month with the most apps added. In December 2008 3,800 apps were added, in 2009 25,517 and in 2010 it looks like we might get nearly 30k new apps.

That amounts to nearly 1000 new apps per day.

It also seems that 500k apps will have arrived by mid-2011. As the production of apps continues to grow one wonders if this new medium will turn out to become more popular than recorded music in terms of creative output.

[1] That includes about 65,000 inactive apps.

  • Famousringo

    As smartphone hardware is a convergence of various portable devices, apps seem to be a convergence of media. Have a book to sell? Make an app and include the audio version as an in-app purchase. Have a periodical with dropping subscriptions? Ditch that clunky printing press and push out issues to your readers with an app. A TV show? A TV station? A comic strip?

    This is a job that the web was supposed to do for us, and to a large degree it has. But the process has been slow and clumsy, and a lot of content providers haven't even been willing ot face it.

    App adoption seems to be a lot faster, and somewhat more elegant. Aggregating all the content into one big, searchable database (filtering out at least a little of the dreck) seems to provide a good service to the customer, as does a UI dedicated for the content in question, rather than the catch-all UI of the web. A simple, unified payment system seems to provide a good service to both the buyer and the seller, especially in that it attracts a lot of buyers and sellers who might not otherwise participate in the market.

    Interesting times.

  • r.d

    In other news, iPad hit .94% on christmas day over at netmarketshare.
    prior weekend it was .83%
    best it could do beginning of december was .62% on a weekend.

  • FalKirk

    "… one wonders if this new medium will turn out to become more popular than recorded music in terms of creative output."

    You know, I had never considered that. As the number of Apps grew, my major concern was how one would pick out the needle they wanted from the haystack of available Apps. I was trapped in the paradigm of Apps as software – I had never thought of Apps as the new bookstore, the new music store, the future of content.

    If true, that makes Apple the new Gutenberg press. There were handwritten books before the press, but they paled in comparison to the number of books that were printed after it. Similarly, there were applications for mobile devices before the App store, but they pale in comparison to the explosion of Apps that have occurred since the App stores inception.

    And it occurs to me that, with the addition of Mac Apps coming on January 6, the shift to Apps may become even greater. There is going to be an explosion in sales of old applications and an explosion in the creation of new applications. As big as the App store has been, with the addition of the Mac App store and how it may work in tandem with the App store, the biggest changes in how we view content may still be yet to come.

    • asymco

      Apps are a new content medium. They reflect a new creative process and new business model for creative people.

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  • Davel

    We need a new distribution/search mechanism.

    There are too many apps. How do you find what is interesting?

    Do you rely on a machine to tell you what you like?

    This is right up google's ally. This is what started the company.

    • asymco

      Do you use Google to find what music to buy or what TV shows or movies to watch? If so then Google is the way to discover apps. If not, then how about Facebook?

      • davel

        No I don't, but I do use it to do various keyword searches for example the name of the artist or a song title fragment or whatever.

        The point is with 100's of thousands of apps if you are looking for a category of apps you may be interested in certain types or certain properties. It is a question of management how do you navigate so many choices?

        Libraries used to have a catalog.

        If you want games you can go to one of the game sites, but do they rate and describe apps?

        I don't use facebook. Don't like the privacy issues there.

  • Chris

    I also wish there were a decent way to filter apps. I bought a game called Highborn that I really enjoyed, but I have no way to find similar games easily. Apple's categorization in the itunes store boils down to <game> and maybe <adventure> but it's hard to tell since the second level of the hierarchy isn't visible on the page for the game itself, nor does it seem possible to search on that second level except to list everything. A service where you could list your apps and subscribe to the lists of people you think have similar interests would be great, so over time you could tweak your circle of people and see the most popular apps amongst them, thus find things you may like. Abundance with no discovery mechanism is just plain frustrating.

    • EricD

      Just found Highborn thanks to your comment — thanks!

    • Rich R

      You can search at the 'second level' at

  • MattF

    I find AppShopper:

    pretty useful. It lets you filter the whole app universe in many different ways– I suppose it'll have an option for Mac apps as well, with the OS X app store opens.

  • Having owned a studio and produced several CD projects, I can tell you that App development is probably easier than making a good original music project, songwriting, musical skills, emotional impact, etc. So I think you're spot on with this observation. And it's generational…a kid might want to be an App superstar more than a musical one.

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