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Day January 25, 2011

Hyvä Suomi! O Canada!

When looking at unique visitors as a proportion of population, this site is more popular in Finland and Canada than in the United States.

Very impressed with Singapore and New Zealand who punch above their weight. UK is second in overall volume. Honorable mention to Australia, Sweden, Norway and Switzerland.

It’s interesting to compare this list with Newsweek’s ranking of the world’s best countries.

  1. Finland
  2. Switzerland
  3. Sweden
  4. Australia
  5. Luxembourg
  6. Norway
  7. Canada
  8. Netherlands
  9. Japan
  10. Denmark
  11. United States
  12. Germany
  13. New Zealand
  14. United Kingtom

The correlation is uncanny.

iOS enables 71% of Apple's profits. Platform products power 93% of gross margin

As the highly profitable iPhone makes up an increasingly larger proportion of Apple’s sales, the overall gross margin would be expected to grow.

Sure enough that’s what’s been happening.

The gross margin percent, which measures the direct or variable costs of production vs. price, shows a healthy rise in the last five years from slightly below 30% to around 40%. The Operating Margin, which also includes the overhead or fixed costs like R&D and SG&A, shows a similar rise, reaching about 30%.

Margin expansion while sales quadruple is a good indicator that a company is producing real value not just trading sales volume for profit.