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Mobile phone vendor share update. Biggest winner: Other

Biggest share winner: Other.

The trend toward ZTE, Huawei and others taking volume share from the traditional incumbents continues. Smartphones continue to capture value share. Dedicated smartphone vendors HTC, RIM and Apple would make up the third biggest single vendor, starting from a very small base.

Looking over this three and a half year period, the change in the market is quite dramatic.

  • Frank

    SE and Moto seem to be the biggest losers by far, with Samsung gaining large and everyone else gaining a small amount or remaining more or less flat.

  • Pieter

    Also interesting would be to see this graph for revenue and profit by vendor…

    • dchu220

      There might not be enough room to fit the negative y axis.

  • http://twitter.com/aegisdesign @aegisdesign

    Market share has always seemed an odd metric to me as the market is always 100%. It doesn't show if a market has grown or declined over time and who is selling more or less, just their share.

    As a developer, you're more worried about the size of the market, not the share split. I'm sure Apple's share will decrease over time but I can't see them selling less devices for quite a while. Similarly, Nokia's share has been decreasing for some time as new incumbents arrive on the market but last year they shipped >100m smartphones.

    • Iosweeky

      Why would you think apples share would decrease over time? They continue to grow at a far faster rate than the overall market…

  • Halex_Pereira

    Is this IDC's data?

    • asymco

      Company reports. I'm using IDC's overall market size to back out the 'other' volume but I will review other estimates as they come in.

  • Fred

    It would be interesting to see geographic regions. How much share is Other supplying in Asian markets – specially China and India?

    • dchu220

      A lot. More than you can imagine.

  • dchu220

    I spoke with a Lenovo engineer today who was working on Android smart phones for China. He told me that they had replaced all the Google apps on the phone and were using resistive touch screens. I didn't have enough time to ask him what price point they were aiming for, but he did mention some other interesting facts.

    He said that a difference between Apple's R&D and their's was that Apple spent more time on the drivers and other software linking the OS to the hardware. They had to work at a faster pace so it's inevitable that problems will pop up. He also had zero clue what webOS was.

  • Sergio

    I just got the HP/Palm newsletter (still subscribed, from the days I had a Tungsten E) and they seem quite upbeat about WebOS and the 9 Feb announcement. Quoting:

    "Many people were expecting to find out all about new devices and upgrades at the recent CES 2011 Exhibition in Las Vegas but HP is saving all its big guns for the announcement next month. We know a lot of you have been clamouring for something big and on February 9th, you'll get it. As well as something small and something (hopefully) beyond your expectations!"

    We'll see whether they genuinely present something to be excited about, or just more of the same.

    • unhinged

      Well, that announcement timing rules out WebOS on Nokia phones…

  • http://franksting.net.au Gavin Costello

    I'd like to see this with the largest to smallest (leave "other" at the top) from this Quarters numbers. I think it would give us a better view of where Motorola and Samsung sit relative to the market now rather than 3 years ago