February 2011
Mon Tue Wed Thu Fri Sat Sun
« Jan   Mar »
 123456
78910111213
14151617181920
21222324252627
28  

Day February 3, 2011

[Sponsor] Marketcircle: business applications for Mac, iPhone and iPad

I want to once again thank Marketcircle for their support and for their great software.

Marketcircle develops business applications small businesses and individuals who use the Mac, iPhone, and iPad. They have two core product lines; Daylite business productivity management software, and Billings, a professional time billing and invoicing application.

I tried both products and consider them a great way to integrate your operations and improve productivity.

Daylite is a CRM solution that integrates Contacts, Calendars, Projects, Opportunities, Tasks and Email on the desktop and includes an iPhone client.

Billings Pro is the best multi-user time tracking and invoicing application for Mac, iPhone and web.

As I’ve mentioned in my stats round-up Mac and iOS users make up a majority of the audience for Asymco. As I also expect many of you are using Macs in a working environment and are either self-employed or work in small firms, Marketcircle’s applications could be a valuable addition to your operations.

Strongly recommended. They offer free trials. Read more here.

Calling the end of innovation in mobile computers

People are lining up to call the market for mobile phones. Analysts and amateurs alike are connecting points on charts and predicting with confidence the future of mobile platforms. Consensus is forming that there is no future but a quiescent state. By the acclamation of pundits, the survivors are declared to be iOS and Android. They are also predictably arranged in a way similar to OS X and Windows. End of story.

Except for one thing.

The remarkable stability of pricing

Prices provide accurate, independent signals about where, when, and how to create and deploy value-creating innovations. The mechanism of free markets signals what should be rewarded and what shouldn’t. When comparing competitors, prices are the best indicators of differentiable positioning.

However, prices are sometimes anomalous and subject to transient market conditions. It’s therefore important to observe pricing over a long time frame.

This chart shows the average selling prices for all phones sold by the eight publicly traded phone vendors (covering approximately 70% of the market) since mid-2007.

There is remarkable stability in the pricing of the competitors. One could argue that only Motorola and LG saw significant swings in price. (Apple’s instability in 2007 was due to the revenue sharing deal for the 2G iPhone on AT&T).

Motorola pared down its portfolio (and its market share) and as a result has seen a doubling in ASP. LG had a rapid rise and rapid fall as its feature phone business boomed and busted.

But otherwise, pricing trends are subtle: down from Nokia and Samsung. Slight decrease for RIM and HTC and stable for Apple. In a future post I’ll dive into the relationship between pricing power and share.