As iPad shipment volumes increase and as the iPod touch becomes the de-facto iPod, it’s time to look at the overall split between iOS devices.
I will focus the discussion between iPhone and iOS “others” because I believe the two categories differ greatly in terms of their positioning and market strategy due to the different channels.
The company does not provide iPod touch units shipment data but it can be estimated that, based on overall iOS numbers released in September, iPod touch represents approximately 50% of iPod units sold.
If we put all we know together about volumes, we have the following chart:
Demonstrating the value of openness and broad support from partners:
In terms of openness and broad support we’ve done very well… Literally available on over 150 different handsets. It’s available from over one hundred different mobile operators around the world. We will probably license about 20 million devices this year which is really quite dramatic at least among smartphone systems. So we have great momentum. We’ve brought [a new version] to market. We’re driving forward on our future releases. We’ll have to see what [the competition] does. Right now they have a press release [...] We have many many millions of customers, great software, many hardware devices and they’re welcome in our world.
Inspired by a tweet from Charles Arthur.
The quote is Steve Ballmer speaking in 2007 soon after the announcement of Android and in response to a question of what he thought about Android. The source video is here.