Two years ago:
With new netbooks, laptops, desktops, and, yes, a smartphone, Acer CEO Gianfranco Lanci explains why he expects to soon overtake No. 2 PC maker Dell
Today Acer CEO and President Gianfranco Lanci resigned with immediate effect. Acer is in trouble. You can read more on Acer’s current problems in the wake of the downward revision of its sales targets for two quarters here: Acer Should Overhaul Its Operation: Stan Shih | CENS.com – The Taiwan Economic News
In a nutshell, whereas Acer under Lanci took aim at Dell and HP, it seems that Apple took aim at Acer. And whereas Lanci missed, Apple’s aim was true.
What is interesting here is that Acer had a very disruptive approach. They used the low end “netbook” concept to take share from incumbents motivated to move up-market.
But what went wrong? Continue reading “Disruptive failure: How Acer Took Aim at Dell and HP and missed”