August 2011
Mon Tue Wed Thu Fri Sat Sun
« Jul   Sep »
1234567
891011121314
15161718192021
22232425262728
293031  

Day August 8, 2011

The fate of mobile phone brands

The violence with which new platforms have displaced incumbent mobile vendor fortunes continues to surprise.

  • Nokia’s Symbian platform has gone from 47% share to 16% in three years
  • Microsoft’s phone platforms have gone from 12% to 1%
  • Other platforms have gone from 21% to zero
  • Although far less dramatic, RIM’s decline from 17% to 12%  is causing acute pain and anxiety

This while entrants have grown share in spectacular fashion:

  • Android from zero to 48% (A two year period)
  • iOS from 2% to 19%
  • Bada from zero to 4% (two quarters only)

 

The picture of platform share over time looks like this: