The violence with which new platforms have displaced incumbent mobile vendor fortunes continues to surprise.
- Nokia’s Symbian platform has gone from 47% share to 16% in three years
- Microsoft’s phone platforms have gone from 12% to 1%
- Other platforms have gone from 21% to zero
- Although far less dramatic, RIM’s decline from 17% to 12% is causing acute pain and anxiety
This while entrants have grown share in spectacular fashion:
- Android from zero to 48% (A two year period)
- iOS from 2% to 19%
- Bada from zero to 4% (two quarters only)
The picture of platform share over time looks like this: Continue reading “The fate of mobile phone brands”