The fate of mobile phone brands

The violence with which new platforms have displaced incumbent mobile vendor fortunes continues to surprise.

  • Nokia’s Symbian platform has gone from 47% share to 16% in three years
  • Microsoft’s phone platforms have gone from 12% to 1%
  • Other platforms have gone from 21% to zero
  • Although far less dramatic, RIM’s decline from 17% to 12%  is causing acute pain and anxiety

This while entrants have grown share in spectacular fashion:

  • Android from zero to 48% (A two year period)
  • iOS from 2% to 19%
  • Bada from zero to 4% (two quarters only)

 

The picture of platform share over time looks like this: Continue reading “The fate of mobile phone brands”