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5by5 | The Critical Path #7: Genericized Trademarks

5by5 | The Critical Path #7: Genericized Trademarks.

Episode #7 • September 21, 2011 at 12:00pm

Horace and Dan look at brand theory and decide it should not be left to the experts. Also, we ask what jobs products are hired to do and tie that to the meaning imparted in the brand and visual imagery associated with it.