comScore published the latest data regarding US smartphone installed base. To summarize:
- Penetration reached 37.4%, an increase of 2.9 million or 1.24 points of percentage.
- Approximately 650k consumers switched from non-smart to smartphones every week during September
- Based on trailing average of six months’ growth, 50% penetration will be reached by end of September 2012, though the trend is for accelerated adoption (see chart below).
Of the platforms available, Android reached