Sponsor: Hiring OmniFocus to get things done.

One of the theories that gets significant attention on this blog is “job-to-be-done” theory. It’s a powerful tool for product designers and managers that allows them to uncover unmet needs and build great products that more often than not have no competition. We’ll dive more deeply into this discussion with some future posts and podcasts.

But today I want to highlight how one developer took the commonly observed job of “to-do lists” and, by applying context, made a compelling solution to the job.

In other words, it goes from “what do I need to do” to “what, when, where can I get things done?” This is as important as going from “where do I call to reach someone” to “call someone no matter where they are.” This is what mobility did to communication and now Omnifocus does to task management

Furthermore, you can use OmniFocus to modularize projects. You can combine fragments of ideas or projects into steps to complete goals.

Rather than spending time planning, move the responsibility of remembering daily tasks from your brain to OmniFocus — gather everything into the Inbox for later review, and then organize those bits into folders, projects, actions, and contexts.

OmniFocus is as simple or advanced as you want it to be.

Available on Mac, iPad, and iPhone with free cloud sync. The job isn’t to manage your “to do list”. The job is to get things done.

Read more about OmniFocus here.