[Sponsor] kooaba Shortcut: Applying OCR to smartphone photos

kooaba Shortcut is a shortcut between real life and the Internet. If you are reading something in a paper publication and would like to share it or read more of it later on a device, simply take a picture of it and instantly get connected to the digital version.

The special sauce is in using image-recognition technology. Shortcut recognizes what you’re reading. Once recognized, it’s as good as having a link to it. You can share the digital version of the physical pages via Facebook, Twitter, SMS, and email, or store them in Evernote.

I think this sounds really impressive and it solves a real job to be done that only smartphones can solve.

It works with over 1,000 newspapers and magazines worldwide. (See kooaba: kooaba Shortcut) for a list of publications.)

Shortcut also works with ads and billboards. After taking a picture of an ad, you gain access to extras such as coupons, sweepstakes, or store locators.

With Shortcut you no longer need to type links into your phone, search for information, or cut out articles – Just take a picture instead.

Shortcut is available for iPhone, Android and Windows Phone 7.