Update on Asymconf

Registration for Asymconf opened one week ago and about 42% of the available capacity has been reserved. For those who have registered and those who are considering registration, this is a brief introduction to how the event will be conducted.

The method of presentation and participation was originally designed as a teaching method[1]. What we’re going to do is a very simplified approach of the case method first introduced in the teaching of law and later adapted to the teaching of business administration. The key difference in this method vs. the classic lecture is that there is no assumption that a right answer exists and hence that there is no greater value placed on the lecturer vis-a-vis the audience.

The event is therefore performed by three key components:

  1. The facilitator
  2. The case team
  3. The spectators

The  diagram shows the venue and rough placement of the components (to scale and with reserved seats highlighted in green).

The facilitator’s role is similar to that of a conductor of an orchestra. It’s primarily to help the individual instruments working together but not to make the music himself.

The “music” is primarily produced by the case team. This will be a group of about 30 persons arranged in a semi-circle around the facilitator. They will “debate” a case that will be published as a blog post in advance of the event. They can put forward information, agree and disagree and generally try to uncover meaning or truth.

The case team, like an orchestra, should be diverse. They are not expected to be subject matter experts but to bring their particular expertise to a common problem. In fact, subject expertise in one member can be seen as a problem since it could discourage others from also participating.

The case team will be pre-selected from the pool of spectators and will change from case to case.

The reason we ask your area of expertise during registration is so that we can create diverse case teams, not to assign you to a team that has a particular experience.

In addition to the discussion, key data and visual information will be projected onto three screens visible from all seats. The visuals will be generated by custom-built iPad applications and will be interactive and wireless and thus mobile and usable by the case team and facilitator in real time.

Lastly, there is no requirement to participate. Registrants can opt out of any case team and can spectate only if they wish.

The objective of the event is to learn. Both for the audience and for the facilitator. The event is designed to be both a performance and a lesson and a learning experience for all. It is, I hope, the Asymco experience, live.

You can register here:


  1. You can read about the case study method here.


  • Takashi

    I’m trying to find out where I can register.  Where am I supposed to buy a ticket anyway?

    • (link in first paragraph as well).

      • I don’t see where I can purchase tickets on the asymconf page. Are they sold out?

      • K447

        Proceed button is located at very bottom of the page

      • Jon

        Horace this is good feedback indicating that you need a huge “Register Now!” button near the top of the page!

  • Anonymous

    Will your conference become available either as a podcast or iTunes video for purchase? Do you have future plans to have an app for iPad as another way to participate?

    • We’re considering options but we have nothing to report on this subject at this time.

  • Jim Zellmer

    Scroll to the bottom.

  • Pingback: Asymconf – an experiment in the event space —

  • Jeff Silverman

    Horace, is there an age limit for this conference or should I say can people under 21 years big a ticket and attend?  This is a very series question; I will be buying my ticket today but I know of an “under age” blogger/ student” who I might buy a “scholarship” for at the same time.
    Thanks in advance for the answer

  • Hi, your poster is amazing