August 2012
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Day August 9, 2012

Apple Store Operational Economics

In a footnote to my last post on Apple Retail (The face and the brand) I used data on operating performance from Apple and an assumption about employee salaries (which turned out to be low) to estimate that about 7% of Apple store sales are spent on “cost of service” or the operational expenses, which consist of mostly employee salaries.

An updated view of this store income statement (on a per-visitor basis) is shown below:

To summarize the logic,

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