Categories

5by5 | The Critical Path #58: Going Commando

We discuss composing presentations on an iPad while on the road and, at long last, the completion of the Critical Path book. We examine Apple’s honing technique in design, and how it contributes to forging products that are as uniquely experiential as the traditional samurai sword.

What job is there for the iPad mini to do? How do we stay focused on fundamentals when it comes to analyzing Apple’s stock price?

via 5by5 | The Critical Path #58: Going Commando.

  • fmjt

    It seems that you are gradually refining and improving the processes of creating Asymco’s output around your established values. I wonder if you have a vision of expanding Asymco’s resources (e.g. human).

  • Gravity

    The best word I have come up for the new phone is it has “gravitas”.

    • http://www.asymco.com Horace Dediu

      That’s a great word.

  • http://twitter.com/WalterMilliken Walter Milliken

    I suppose this is the best place I’ve seen to make a comment about the Critical Path e-book. I mostly haven’t been listening to the podcast when it comes out, due primarily to a dislike of linear media (video and audio), and much prefer to read things in text form, especially if it’s something I actually want to think about. I greatly appreciated being able to read the content in book form, and enjoyed all the episodes.

    I did note a few things that bothered me, none terribly serious: 1) occasionally the transcript nature of the text bothered me a bit, I suppose I was looking for something more in the form of a polished essay (probably impractical from a editing standpoint); 2) sometimes an episode would reference one of your famous charts, and while a podcast listener doesn’t have instant access to them, it seem that it would add a lot of value to include them in the text version, and would be fairly simple to do; 3) there were a moderate number of trivial copy-editing errors, enough to bother me a bit (though I’m maybe oversensitive), if you do more books like this, and the budget permits, it might be worth hiring an outside copy editor to give the text a quick once-over.

    The other thing that bothered me was more of a media issue, and I was surprised at how much it annoyed me — I wanted the ability to comment on some of the ideas you brought forth, and of course any comments on the episodes are buried in distant net history (all of several months…), and probably wouldn’t be worth digging back to and unearthing. I suppose I’m spoiled by the blog here….

    Slightly related to that issue, I sometimes felt myself wanting to see a short update at the end of an episode that reflected later knowledge, especially episodes that discussed then-current financial and sales numbers. Here on the site, that is handled fairly easily by a new post linking back to the old material, but it doesn’t work in a regular book format. Even a couple sentences at the end of an episode might add considerable value.

    • http://www.asymco.com Horace Dediu

      The best place to make these comments is in the Amazon book review.

      • http://twitter.com/WalterMilliken Walter Milliken

        Will do, then.

  • Erik

    Sad to hear that Dan has abandoned you. I recall during the first quarter of 2012 you talked about the decision to stay put with the 5by5 network – for now. On closer inspection you may decide to leave for a more appreciative network. No matter what a CEO tells his/her employees/contractors, a situation like this looks like a demotion.

    I could hear how uncomfortable Moisés sounded when he announced that he’d be your new co-host from now on – second bananas. One should ask themselves why Dan isn’t abandoning Siracusa, Dalrymple, Mann, Arment and Inhatko. Without any empirical evidence, pure speculation, one could infer that the numbers aren’t there for your show – or Dan’s simply lost interest in “chart boy’s” show. I often heard Dan clicking away on the keyboard and giving the odd nodding “yes” now and again, but you could tell he was never interesting in the show.

    I’ve been faithfully listening to your show since episode 1. Still waiting on your Louis C.K.-like self-published video on iTunes about your talks, but I’m sure you’re ironing out those kinks for next time.

    The audience isn’t privy to the way Dan treats his staff – but, from what little know from Gruber’s fallout, clearly there’s some rubbing of shoulders. We’ll see how things unfold – whether you stay with the network or leave for Mule, TWIT or 70 Decibels. Heck, you might stop doing podcasts altogether and start reporting for Forbes or Bloomberg. I’m sure you’re weighing your options. In the meantime, I’ll sit back and watch this chess game unfold.

    • Christian Huund

      I am likewise sad to see that Dan is no longer the co-host of your show. I don’t know the reason and don’t want to speculate about it. I am sad because I found Dan very articulate and for this reason a good match to you as you strive for precision in your analysis and language. Moises, while he claims to be a big fan of the show, isn’t as precise in in his language and I think this is a loss.

  • http://twitter.com/numble numble

    What happened to Dan Benjamin as co-host?

  • http://twitter.com/onemikey Mike Schneider

    Horace, Wanted to weigh in on your points about publishing the ebook on Amazon. Not sure if your experience is different because you’re in Finland, but speaking from my own experience in the US, Amazon has only restricted my pricing strategy in two ways: 1) The book must be at least $.99 and 2) The book must be at least $2.99 if I want a 70% royalty rate (otherwise it’s 35%). Furthermore, I have the option to turn DRM off and have done so.

    • http://www.asymco.com Horace Dediu

      The restriction I noticed was that it’s not possible to price above $9.99 unless changing to a 30% royalty structure (from 70% under $9.99). I would need to increase end user price dramatically to make the same amount if I wanted to match pricing I had set under Kickstarter. In other words I can’t charge $19.99 for an ebook on Amazon, which is what I am doing selling through my own store (store.asymco.com).