January 2013
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Day January 16, 2013

The race to a billion—2012 Update

I last looked at the race to a billion in March 2011. Since then, I’ve been updating and adding data to the set giving a broader selection of platforms to compare.

Before we dive in, an explanation: the initial review excluded Windows (PC) and Facebook mainly because (a)  the ramp scale I’m using is about a decade in duration and (b) I was reluctant to compare platforms that require payment to join to those that don’t. The (DOS/Windows) PC ramped over several decades (starting in 1981) and Facebook is a service that costs nothing to join. There was much gnashing of teeth and shaking of fists as a result.

Therefore, in the interest of inclusion, I added both to the data set and let the chips fall where they may.

The data is shown below.

Screen Shot 2013-01-16 at 1-16-2.11.50 PM

I kept the scale to about a decade so that individual lines can be resolved. As a result, you’ll note that although Windows reached one billion first it did so slowly enough to be off the scale shown. Indeed, the “race to a billion” should be titled  ”The race to one billion users in less than a decade”.

In such a competition, the winner would be Facebook which, in October 2012, 35 quarters after launch, reached the finish line. The second looks to be Android (probably this year) and the third iOS (sometime next year.)

That may sound like the end of it, but what the graph also shows are the more subtle trends: