In the last few posts I estimated the iTunes economy in some detail. In absolute figures, the revenues and cost structures of iTunes are substantial:
- 6.3 billion transactions in the last quarter
- $4.6 billion consolidated revenues (including software & services)
- $3.3 billion in content payments
- $650 million in operating income
However, as a part of the entire Apple revenue model, iTunes appears to be a small contributor. The following diagrams shows where revenues came from and where they were spent during the last quarter
A few notes: Continue reading “iTunes Segment Revenues in Context”