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Day March 26, 2013

iTunes Segment Revenues in Context

In the last few posts I estimated the iTunes economy in some detail. In absolute figures, the revenues and cost structures of iTunes are substantial:

  • 6.3 billion transactions in the last quarter
  • $4.6 billion consolidated revenues (including software & services)
  • $3.3 billion in content payments
  • $650 million in operating income

However, as a part of the entire Apple revenue model, iTunes appears to be a small contributor. The following diagrams shows where revenues came from and where they were spent during the last quarter

Sankey-Income1

A few notes: