May 2013
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Day May 31, 2013

100 billion App downloads

By the end of May there will be 100 billion mobile apps installed on iOS and Android devices.

Screen Shot 2013-05-31 at 5-31-9.45.21 PM


Not bad for a five year old medium.

With respect to attach rate, the total downloads/install base are currently 83 apps per iOS device sold and 53 apps per Android device activation. The history of this is shown below: