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Day August 12, 2013

How will iPhones 5S and 5C be priced?

The answer may lie in the way the iPad mini has been marketed. The pattern for iPhone pricing is pretty regular but that for the iPad shows a marked difference. The reason is, of course, that the iPad has already gone through a portfolio broadening. The following graphs tell the story.

Screen Shot 2013-08-12 at 8-12-11.30.09 AMScreen Shot 2013-08-12 at 8-12-11.49.19 AM