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Day August 20, 2013

The last frontier

Tracking the mobile phone market hasn’t been getting any easier. The lack of published data from many incumbents (including the largest) is compounded by the lack of visibility into entrants. It’s not just ZTE and Huawei which are up-and-coming, but companies such as Lenovo, Xiaomi and Yulong make up an increasingly large part of the overall market. (Not to mention BBK, Meizu, OPPO and TCL).

Canalys suggests that China’s top five vendors make up 20% of the world’s smartphone shipments. This is mostly due to the rapid rise of the category in China and the advantages local vendors have in that market. Absent this large segment, a complete picture of the market is simply not possible. Nevertheless a fuzzy picture of the entire market can be still be painted.

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