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Day October 7, 2013

When will the US reach smartphone saturation?

The latest comScore data places penetration at about 61%, up over 10 percentage points from the same time last year. The 50% last year is itself up nearly 14 percentage points from the same time in 2011. This progress in the diffusion of smartphones is shown the following graph:

Screen Shot 2013-10-07 at 10-7-5.32.48 PM

I set the time frame for the graph to start in 2005 because there was still a market at the time. We can estimate the number of users from data supplied by