October 2013
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Day October 24, 2013

Sponsor: Tonx Coffee

Tonx is a small team of coffee experts who believe it’s easy to make a better cup in your kitchen than you’ll get at the best cafes – and for a fraction of the cost. By sourcing the finest coffees in the world and roasting them 24-hours before shipping, you’ll have the freshest coffee delivered straight to your door. And for a limited time, get a free trial to taste for yourself.

Also, Tonx is pleased to introduce The Frequency, an email newsletter packed with coffee secrets, brew tips, and special limited offers, exclusively for Tonx members.

Sponsorship by The Syndicate

The value of zero-priced software

Apple’s latest product launch (new OSX, iPads, Macs and iWork/iLife) came with a change in pricing for software. OS X and iWork and iLife and updates are now made available free on new Macs and, in the case of the suites, on iOS devices as well.

Recall also that iOS updates are now free as well and that OS X had been reduced in price from about $129 to $29 with Snow Leopard in August 2009 and to $19 with Mountain Lion in July 2012. The iSuites have also dropped in price over time so the pattern of evaporating software prices is long-running.

But how fast and what is the impact? The historic performance Apple’s Software business is not easily determined since it was always blended with additional businesses. Until September of last year, Software was reported as part of “Software and Services” and since then as part of “iTunes, Software and Services.” Some assumptions allow the following picture to be drawn:

Screen Shot 2013-10-24 at 10-24-5.07.03 PM

One additional wrinkle to the Apple software story is that OS X and iWork/iLife are not all the software titles available. Apple’s software includes Pro apps as well as the non-free OS X server. The non-free software US prices are: