November 2013
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Day November 4, 2013

Do ads work? The ad budgets of various companies

Microsoft spent $2.6 billion for Advertising in the fiscal year ended June. Apple spent $1.1 billion in its fiscal year ended October.

Other companies will report their full year ad spending later but their previous years’ spending is shown below.

Screen Shot 2013-11-04 at 11-4-4.55.03 PM

I added a second graph showing the percent of sales that each ad budget represents. Note that Coca Cola retains the crown as the most prolific advertiser when it comes to budgeting.[1]

Notes:
  1. Think of it as 7 percent of every Coke purchase going to pay for the ad that presumably got you to buy it. []