Updated US Smartphone Saturation Forecast

The latest comScore US smartphone survey showing three months’ ending October data has been released and there were no surprises. Smartphone penetration grew to 62.5% representing 149.2 million users. I made a slight adjustment to the predictive logistic function parameters (p1 = 93, p2 = 22.5).

Logistic

The correlation between predictive and actual logistic function (P/(1-P)) is shown below.

Screen Shot 2013-12-10 at 12-10-10.31.29 AM

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