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Year 2013

The Critical Path #104: Cinematic Presentations

Fresh off of back-to-back AirShows, Horace discusses the future of his “cinematographic” presentation style and announces Airshow World Tour. We also look at episode #103′s prescient prediction of Amazon’s move into delivering their own products.

via 5by5 | The Critical Path #104: Cinematic Presentations.

The EcoV

In this episode we move beyond just talking about our pet theories of automotive disruption and interview someone who is doing something about it.

Asymcar 8: The EcoV | Asymcar.

If you want to know more about Toyota’s secret sauce, why GM could not make an electric vehicle and how decisions are made in the auto industry then you should listen.

The US Auto Industry Summarized

As automobiles become smartphone accessories, they become an interesting industry to study. Here is a recent (since 1961) history of the US market.

Screen Shot 2013-12-13 at 12-13-11.49.12 AM

How many Americans will be using an iPhone when the US smartphone market saturates?

As previously noted, the US smartphone market has followed an almost perfectly logistic growth. The measured data (via comScore, in green below) follows a predictive logistic function (thin blue whose formula is discussed here).

Screen Shot 2013-12-13 at 12-13-11.30.54 AM

The other notable market observation is how closely the iPhone follows the same pattern as the market. The red line representing the iPhone above is almost perfectly parallel to the green and blue lines which represent the overall market. The reason for this seems to be that consumers are absorbing the product in similar way to how they are absorbing the technology.[1] The “learning model” which underpins logistic models could offer clues as to the cause. It suggests that there is a direct communication that happens between the product and the consumer.

Notes:
  1. Note that this pattern of adoption has happened even though the product has been at least partially unavailable to the entire market until quite recently. []

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Updated US Smartphone Saturation Forecast

The latest comScore US smartphone survey showing three months’ ending October data has been released and there were no surprises. Smartphone penetration grew to 62.5% representing 149.2 million users. I made a slight adjustment to the predictive logistic function parameters (p1 = 93, p2 = 22.5).

Logistic

The correlation between predictive and actual logistic function (P/(1-P)) is shown below.

Screen Shot 2013-12-10 at 12-10-10.31.29 AM

Apple Success All About Customer Loyalty: Dediu: Video – Bloomberg

My brief appearance on Bloomberg Surveillance last week:

Apple Success All About Customer Loyalty: Dediu: Video – Bloomberg.

The Numbers Behind the Apple vs. Samsung Rivalry: Video – Bloomberg

My appearance on Bloomberg West using an iPad to illustrate what it takes to make an iPad.

The Numbers Behind the Apple vs. Samsung Rivalry: Video – Bloomberg.

The Critical Path #103: The Amazon Electric Car

A history of retail as a series of innovations in transportation. How to think about Amazon in a continuum of changing consumer behavior. The source of Amazon’s market power and its hypothetical disruption. What would Amazon do and not do to improve its business.

via 5by5 | The Critical Path #103: The Amazon Electric Car.

(Note:  This recording took place a few days before  Amazon announced the drone-based Prime Air prototype service.)

The Critical Path #102: The Advertiser’s Dilemma

A history of Cinema as seen through disruptive lenses. How did the medium evolve from novelty to experimentation to establishment of a predominant business model to concentration of power, regulation and ultimate stagnation. How to measure “performance” of a medium via the median age of the audience and how that affects the advertiser’s calculus.

via 5by5 | The Critical Path #102: The Advertiser’s Dilemma.