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Day January 8, 2014

Of bits and big bucks

Exactly one year ago, on January 7th, 2013, Apple announced that the App Store reached 40 billion downloads[1]. Here are additional data points from that release:

  • 20 billion downloads in 2012
  • 2 billion downloads in December 2012
  • 500 million active iTunes accounts
  • 775,000 apps
  • sold in 155 countries
  • 300,000 native iPad apps
  • over $7 billion in developer payments

This year, on January 7th, 2014, Apple announced a new set of data points:

  • $10 billion spent on the App Store in 2013
  • $1 billion in December 2013
  • 3 billion app downloads in December 2013
  • 1,000,000 apps
  • sold in 155 countries
  • 500,000 native iPad apps
  • $15 billion in developer payments

The obvious:

  1. 225,000 apps were added in 2013
  2. 200,000 native iPad apps added in 2013
  3. App download rate for December increased by 50%
  4. No new countries were added in 2013
  5. $8 billion was paid to developers in 2013 (more than in all previous years put together)

The less obvious:

Notes:
  1. Unique downloads excluding re-downloads and updated []