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Day March 13, 2014

Sponsor: Tab Dump

There was once a time when websites published only what mattered and nothing else. But thanks to the way content is monetized, today’s journalists have become the equivalent of 1950s factory floor workers. Tab Dump aims to wind back the clock to a simpler time by rethinking what a news site should look like.

First: Forget rich media, and forget stories in reverse chronological order. Tab Dump has no images, so it loads instantly, and it’s split into two sections: Tech News and World News. Each section has stories listed alphabetically, making it easier to find the exact story you care about.

Second: The “stories” are only a few sentences long, packed with as much detail as possible, because your time is valuable, so why waste it with filler?

And third: Tab Dump has opted out of the page view race, there’s only one Tab Dump per day.

tabdump

On Google’s Future. Part 1

From 2005 through 2012 Google site revenues[1] have risen at a rate consistent  with the growth in global Internet population excluding China[2]. The Internet population and Google.com revenues for the period 2005-2012 are shown in the following graph.

Screen Shot 2014-03-13 at 3-13-3.17.02 PM

The correlation is shown in the following graph:

Screen Shot 2014-03-13 at 3-13-3.17.21 PM

Taking into account costs and expenses, on a per-user basis profitability per user (assuming all non-Chinese internet users are Google users) is shown below:

Screen Shot 2014-03-13 at 3-13-3.17.14 PM

The simple conclusion is that Google earns approximately $1.2 per user per quarter (net income is the blue area above). This figure is relatively constant with a slight increase (~20%) over 3 years.

If the company does not alter its business model then the future potential of the business could be measured as a function of Internet (ex. China) population growth.

How hard can that be?

The next post will answer this question.

Notes:
  1. Google revenues are reported as “Google.com”, “Network”, “Motorola” and “Other”. For this analysis I am including only the Google.com revenues []
  2. Internet population is calculated as a combination of penetration as reported by the ITU and population data from the World Bank []