The Critical Path #118: The Cook Doctrine

We reflect on why the narrative on Apple has changed post-WWDC and analyze both the evolution and consistency of Apple’s culture. Furthermore, what elements of that culture/process/priority setting can be copied? In other words, what does it take to be great?

via 5by5 | The Critical Path #118: The Cook Doctrine.

  • niilo

    I just listened to this last night. Great show.

    Then I see the July/August ’14 issue of Fast Company has an issue with a former Apple designer. Pretty much confirms what you said.