December 2014
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Day December 8, 2014

The Critical Path #134: Chief Jobs Officer

Turning our focus back to “Jobs to be Done” theory, we look at how producers can exceed the expectations of consumers and the role of the focus group from a “Jobs to be Done” perspective.

We examine “Jobs to be Done” as an essential core of the product development process. Where does this kind of thinking belong in an organization?

Should we be redefining what being “the best” means? We close with a segmentation of social media services based on the seven deadly sins.

via 5by5 | The Critical Path #134: Chief Jobs Officer.

This is a good one.