January 2015
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Day January 22, 2015

Sponsor: HipChat

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Give HipChat a whirl.


This post is sponsored via Syndicate.

Bigger than Hollywood

Apple paid $10 billion to developers in calendar 2014. Additional statistics for the App store are:

  • $500 million spent on iOS apps in first week of January 2015
  • Billings for apps increased 50% in 2014
  • Cumulative developer revenues were $25 billion (making 2014 revenues 40% of all app sales since store opened in 2008)
  • 627,000 jobs created in the US
  • 1.4 million iOS apps catalog is sold in 155 countries

Putting these data points together with others from previous releases results in a fairly clear picture of the iTunes/Software/Services[1]

Screen Shot 2015-01-22 at 1-22-10.38.39 AM

The App ecosystem billings (what consumers actually pay) is shown in the red area above. 70% of those payments are transferred directly to developers and Apple reports the 30% remaining as part of its revenues. This view of the iTunes ecosystem shows the impact of Apps relative to the other media types. When we measure the payments to the content owners we can see that Apps also dominate: 

  1. soon to be renamed Services and encompass everything under the heading of iTunes software and services today including content, apps, licensing and other services and beginning Q4 2014 it will also include Apple Pay. []