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Day October 5, 2015

Ep. 27 – Horace Dediu on The Disruptive Nature of Apple TV and Apple Car by The Eric Jackson Podcast 

Eric spoke with Horace Dediu about how disruptive the new Apple TV will actually be, the nature of the media landscape, how Apple could draw viewers away over time, and the potential for live events and interactive apps. We also explore what would make a new car from Apple disruptive and why Apple didnt just buy Tesla.

 

Asymcar 25: Cars Online, The Selfie Experience with Mathew Desmond of Capgemini

Mathew Desmond of Capgemini joins us to discuss Cars Online 2015: “The Selfie Experience, The evolving power of the connected customer.”

We begin with the finding that “One-half of customers are interested in buying a car from a tech company like Apple or Google. This is true even of customers who are satisfied with their current brand and dealer experience. It is particularly true of young customers (65%) and those in growth markets (China: 74%; India: 81%).

Backing up a bit, we discuss the automaker’s dilemma, that is the legacy manufacturing, distribution and support infrastructure and contrast that with the “clean slate” approach an entrant might enjoy.

The concept and inherent conflicts of a “Master Customer Record” fuels a deeper dive into “Continuity”, the buyer’s desire for a seamless experience.

Finally, we reflect on the perils that may lie ahead as the auto ecosystem attempts to improve the retail experience.

Listen via Asymcar.