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Apple Watch Keeps Top Gift Spot Ahead Of Black Friday

The Apple Watch continues to hold the top spot among products that will be hot this holiday season, as predicted by the IBM Trend app.

Source: Apple Watch Keeps Top Gift Spot Ahead Of Black Friday

The Apple Watch scored 100 out of 100 on the “IBM Watson Trend Scale”. According to various surveys, about 100 million people will shop this Thanksgiving weekend in the US. One wonders how many purchases by 100 million shoppers merit a score of 100/100.

My estimate for units shipped has been 20 million in the first calendar year. About 7 million have been sold in the first two quarters. That leaves 13 for the holiday and Q1 (which includes Chinese New Year.) I still like these odds.

To learn more about the reasoning around this estimate and hear additional supporting data, join us at Glance conference.

  • David Woodbury

    I wonder why there aren’t any smart phones, media streamers on the list. The information is very unchanging from day to day, and the drill down appears to be written by a person. Compare to Google trends or indeed.com trends which are different but feel more connected to underlying data.