Top Tags

Tag Japan

The black ships from Cupertino

Softbank stopped accepting reservations for the iPad after only three days.

In one Twitter exchange, Mitsuru Yoshii sent a message to Softbank Chief Executive Masayoshi Son saying that the iPad was the “21st century’s black ships.”

In response to the historical reference to the U.S. Naval fleet that opened up Japan to the West in 1853, Mr. Son wrote back: “Indeed!”

via Japan’s iPad Frenzy Signals a Sea Change – WSJ.com.

In Japan the term “Black Ships” has come to symbolise a threat imposed by Western technology but also the opening of Japan to the West and the awakening of imperial ambitions that lasted for a century.

Does iPhone really have 72% of Japanese smartphone market?

MM Research does not count Symbian as a smartphone platform. This makes them inconsistent with any other analyst for counting smartphones.  So shouldn’t Symbian be included?

In a comment to iPhone has 72% of Japanese smartphone market | Asymco it’s been pointed out that 12 million Symbian sold in the same time frame as Apple sold 1.7 million phones in Japan.

It would seem then that the correct market share for iPhone would be 12%, with Symbian having 83% and “others” having less than 5%.

However

Symbian in Japan is not the same thing as Symbian elsewhere.  Symbian in Japan is used as a low level OS by Fujitsu, Sony Ericsson Japan, Mitsubishi, Sharp and others to provide devices running the MOAP(Symbian) software platform.  MOAP (Mobile Oriented Applications Platform) is the software platform for NTT DoCoMo’s FOMA (Freedom of Mobile Multimedia Access) service.

Unlike Series 60 and UIQ MOAP(Symbian) is not a open development platform.

MOAP is also supported by Linux with Panasonic and NEC using it in something called MOAP(Linux).

MOAP(Linux) is also not an open development platform.

So the “72% share for iPhone” in Japan must be stated with this important caveat: that Symbian and Linux are not included because, due to not having exposed APIs, they are classified as feature phone platforms.

iPhone has 72% of Japanese smartphone market

In December I reported iPhone controls 46% of Japanese smartphone market | Asymco.  Five months later Apple’s share has reached 72%.

According the MM Research, 1.7 million iPhone were sold in the fiscal year ended March 31.  That’s not a huge number relative to the 110 million subscribers in the country. But Apple’s exclusive carrier Softbank has only 22 million subscribers so Apple may have penetrated over 10% of that user base.