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The companion screen: will TV learn to be social?

I’ve been traveling the past few days and did not have access to substantial enough bandwidth to make meaningful contributions to the blog.

However, I will be online for the next few days and will catch up.

One observation I had while visiting App World is how apps are affecting the future of television. The notion of single screen viewing is rapidly receding. In the UK among certain demographics, half of the viewers watch TV while interacting with a “companion” screen. This figure is significant in other markets as well.

The consequences of this dual-screen experience could be profound. More profound than what PVR technology enabled. What I would like to think about is whether the dual-screen experience enables new jobs-to-be-done for TV (e.g. “social” TV) vs. what PVR did which was make TV watching “better”.

The key question is whether solitary TV viewing is a different job from accompanied viewing.