Sony Ericsson shipped 11 million phones at an average selling price of EUR160 in the second quarter, compared with 13.8 million units at an average price of EUR122 a year earlier. Sales rose to EUR1.76 billion from EUR1.68 billion, against expectations of EUR1.79 billion.
The company’s estimated share of the global handset market remained flat from the previous quarter at around 4%.
The company reported net profit of EUR12 million for the three months to June 30, compared with a EUR213 million net loss the year before, missing analysts’ expectations for a EUR50 million profit but sustaining the turnaround that started in the first quarter.
via Sony Ericsson Swings To 2Q Profit.
Sony Ericsson still sells more phones than Apple.
MM Research does not count Symbian as a smartphone platform. This makes them inconsistent with any other analyst for counting smartphones. So shouldn’t Symbian be included?
In a comment to iPhone has 72% of Japanese smartphone market | Asymco it’s been pointed out that 12 million Symbian sold in the same time frame as Apple sold 1.7 million phones in Japan.
It would seem then that the correct market share for iPhone would be 12%, with Symbian having 83% and “others” having less than 5%.
Symbian in Japan is not the same thing as Symbian elsewhere. Symbian in Japan is used as a low level OS by Fujitsu, Sony Ericsson Japan, Mitsubishi, Sharp and others to provide devices running the MOAP(Symbian) software platform. MOAP (Mobile Oriented Applications Platform) is the software platform for NTT DoCoMo’s FOMA (Freedom of Mobile Multimedia Access) service.
Unlike Series 60 and UIQ MOAP(Symbian) is not a open development platform.
MOAP is also supported by Linux with Panasonic and NEC using it in something called MOAP(Linux).
MOAP(Linux) is also not an open development platform.
So the “72% share for iPhone” in Japan must be stated with this important caveat: that Symbian and Linux are not included because, due to not having exposed APIs, they are classified as feature phone platforms.
First quarter market share ranking of top mobile phone vendors according to Strategy Analytics:
- Nokia, 107.8 million
- Samsung, 64.3
- LG, 27.1
- RIM, 10.6
- Sony Ericsson, 10.5
- Apple 8.75
- Motorola, 8.5
These numbers are shipments or sell-in, which may differ from sell-through or end-user purchases.
RIM breaks into top 5 in surging phone market | Reuters.
[Sony Ericsson] said it shipped 10.5 million units in the quarter, a 28 percent decrease compared with the same three months in 2009. It was down from the 14.6 million units shipped in the fourth quarter.
via Mobile phone maker Sony Ericsson posts Q1 profit – Yahoo! News.
A few weeks ago RIM said it shipped 10.5 million devices.
With Apple claiming 85 million installed base of iPhones and iPod touches vs. 75 million last quarter, it’s safe to assume at least 10 million Apple smart devices shipped in Q1.
By units at least, SEMC, RIM and Apple are neck and neck.
I calibrate my growth rates on the assumption that Apple will overtake the combined share of the two money-losing handset vendors.
Sony Ericsson and Motorola are the weakest competitors in terms of portfolio and competence with software. Their sales, units and profits shares for 2008/2009 are shown in the graph above (source: Morgan Stanley).
Therefore, my thesis is that Apple could beat these two weakest competitors in 3 more years.
Here is the basic top-down view:
In 2009 174 million smartphones were sold out of a total of 1.13 billion phones (IDC, Strategy Analytics). Using a 10% CAGR on this figure gives 1.65 billion phones in 2013
Apple obtained 2.1% share in 2009 and about 1.5% share in 2008. My forecast share for Apple:
During the last quarter, Sony Ericsson held 4.5% share and Motorola 3.7% therefore my 2013 target for Apple is a little less than the sum of what these two hold today.
This results in unit sales for Apple of 125 million units for 2013 and a compound annual growth rate of 50% a year.
Sony Ericsson shipped 14.6 million phones at an average selling price of EUR120 in the fourth quarter, down from 24.2 million units at an average selling price of EUR121 a year before. Net sales fell to EUR1.75 billion from EUR2.91 billion, in line with market expectations.
We will see next week, but by my reckoning, Apple sold more iPhones and iPod Touch units last quarter than Sony Ericsson sold of all its phones.
The ASP is also likely to higher at maybe 400 EUR blended average, for a total sales of 6 Billion EUR vs. 1.75B for SE. That’s more than 3x the sales level.
Next year we might see >50% growth from Apple which would imply Apple overtaking Sony Ericsson in the phones market share race.