2010.Realization that iPhone is a threat from new dimensions (user experience). Planning begins on reshaping the software base as a market-driven (not technology-driven) asset (5 year cycle). Apple begins to be evaluated as a competitor in devices and services, although still not compliant with current market definitions.

via asymco | Assessing Nokia’s Competitive Response.

I wrote these words a year ago based on observations made three years ago.  My expectation was and still is that Nokia does not quite understand what they are competing for and what the competition actually consists of.

On Friday Anssi Vanjoki wrote that “The fightback starts now.” He seems to contradict my timeline which has the “fightback” starting in 2014.

How do we settle this?  Let’s turn to the claims:

In the article he says they sell 2 in 5 smartphones on the planet, yet, he turns around and says that Nokia is now the challenger in that space.  He says Symbian is the way forward on smartphones, yet he says MeeGo is the way forward on ‘connected devices’. He writes that he is obsessed with getting Nokia to being number one in high-end devices (presumably by volume or sales or profit) but a recent survey by third-party tool developer Appcelerator shows 90 percent of developers surveyed said they were interested in the iPhone while 81 percent expressed interest in Android; for Symbian and MeeGo, the related figures were only 15 percent and 11 percent, respectively.

I’m not ready to revise my timeline. The fightback begins in 2014.