Dogfooding Asymco stats

Frequent readers of this blog know they’re in good company. There have been over 1000 comments in but a few months and, without any qualification, they have all been valuable.

I’ve been delighted that contributing readers are not only civil and polite, but that they almost always move the intellectual level of the blog higher. That’s very gratifying because although one major consideration when publishing is creating a large audience, a high quality audience is much more important. Especially to a site dedicated to elevating analytical discourse.

So, being analytical, I wanted to find out how to characterize the audience and understand the attributes of the readers. Naturally, where appropriate I would like to share that information. I hope to share some stats, perhaps with some interesting highlight, every month.

To kick off, here is a snapshot of one month’s worth of visits to ranked by operating system.

What is perhaps unexpected is that mobile platforms (iPhone, iPad, Android etc.) generated more views than Windows. When comparing browsers, I also observed that Internet Explorer makes up only about 5% of views. (If that’s not a leading indicator of the intellect of the readers, I don’t know what is.)

Time will tell whether these ratios persist, but so far, it seems that Asymco readers are at least eating their own dogfood.

  • M

    Eating own dogfood? Perhaps it is a Finnish idiom. Does not sound palatable in the US 🙂

  • Tom

    But dogfooding can also be negative: when MS bought Danger, it ran a different OS. MS dogfooded it, stripping out the original OS and replacing it with the current MS phone OS of the month, degrading the user experience while widening the use of Windows. I think MS did this with many companies they bought: superior functionality was sacrificed for plain vanilla homogenization, dogfooding.
    Is that really what we are doing?

    • Dogfooding is best described as practicing what you preach. If your dogma is false then its practice can only lead to ruin. The context here is that while we discuss mobile, we also use mobile devices to do so. The blog is very usable through an iOS device and data is being prepared to be consumed through the same UI. More visits come through iOS than through Windows. That tells me that the thesis of fixed computing moving to a mobile context is valid in the context of the discussion of that thesis.

      • Tom, the retriever


  • Walt French

    OK, so 3/4 of your active readership is from us RDF types. Think that's consistent with your ideas being “of interest” to people who roll their own a little bit, but not so much as to drink the Google KoolAid?

    • Much of the readership was inherited from linking by DF, but it does align with the subject matter. There are certainly vocal Google advocates contributing but the platform seems under-represented. What's even more telling is the invisible RIM and Symbian access, especially relative to their market shares.

  • Arjun

    Interesting, was wondering when you'd put that up. If you have the analytics, you could put up time of day etc. Perhaps this is another Roambi dataset? 🙂

    I certainly use a MacBook Pro to access your blog most of the time, almost always glued to my work computer. iPad and iPhone make occasional visits.

  • skips

    I would read this site more often if it were possible to turn off the stupid mobile formatting. As it is, normally I just wait until I can reach one of my desktops.

    • Mobile theme can be turned off with a slider at the bottom of the page.

      • skips

        The preference works now. For some strange reason, it never worked bedew today.

    • Arjun

      Funny how preferences vary, I thought the mobile formatting was pretty neat. Touch optimized.

  • When you comment that "mobile platforms […] generated more views than Windows" you're looking at Pageview numbers and not the Visits number in your screenshot, yes?

    • Yes I should have said visits, however visits and views are pretty consistently at a ratio of 1:2 across all platforms so percentages of the two are interchangeable. (so although I misspoke, the ratio percent is nearly the same in either case)

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