Categories

Apple's segmentation strategy, and the folly of conventional wisdom

This mindset is compelling because it is simple and familiar, but it also leads to blind obsequiousness.

Historical edifices are held as indelible fact. “It’s Microsoft v. Apple all over again.” “There has to be one absolute, dominant leader.” “Open will always prevail — and should prevail — over proprietary systems.” “Market share matters above all else. Even profits.”

…it helps to see the continuum of connected devices from the perspective of their means of mobility; namely, whether they are wear-able, pocket-able, bag-able or portable.

[Apple] target specific user experiences, and build the product around that accordingly.

via Apple’s segmentation strategy, and the folly of conventional wisdom – O’Reilly Radar.

Lots of concepts that readers of this blog should find familiar ground.