The largest Android vendors

Gartner released sell-through data for the handset market. In the release appears an estimate of total Android 3Q Smartphone sales (20.5 million). Combining this with what some of the vendors have reported in terms of units sold, we can estimate the share of Android by vendors.

Note that this is a rough estimate. We don’t have data on Sony Ericsson’s smartphone units sold and we don’t know the mix of HTC’s Windows Mobile vs. Android.  I’m also assuming LG as part of Others. The data from Gartner is claimed to be sell-through whereas vendors report sell-in so there is more roughness about each vendor.

Regardless of these potential sources of error, it’s a very safe bet that Samsung and HTC are the largest Android vendors by a fairly large margin.

It’s perhaps noteworthy that both are also committed Windows Phone vendors. According to here is the count of Windows Phone SKUs by vendor:

  • HTC 12
  • LG 5
  • Samsung 2
  • Dell 2
  • Toshiba 1

Motorola is keeping its Windows Phone options open, leaving “Others” as the only likely exclusive Android vendors.

  • timnash

    HTC looks like it is hedging its OS bets. If Apple wins the patent case against HTC, Android loses a major manufacturer but HTC will still be in business with Windows Phone 7.

  • Ted_T

    Did Samsung cancel Bada? If not, they too will be hedging and not just with Win 7 phone.

    Android may well become the largest share phone OS. Or it may just now have peaked, with Win 7 phone competition, intellectual property issues and the iPhone going carrier neutral in the US and perhaps China and Japan with the addition of CDMA iPhones early next year.

    It will be fascinating to watch.

  • Rob Scott

    Didn't HTC report 8.5 or so smartphone sold for Q3 2010? Where are the additional units coming from?

    • Rob Scott

      8.5 million vs. the 12 million indicated above

      • asymco

        12 is the number of models they are launching with Windows Phone (SKU = Stock Keeping Unit). Sorry about the jargon but it's how different models are enumerated.

      • Rob Scott


  • Steko

    Didn't sony say half of their 10.4 mil units were smartphones? Or is that ceo-speak for half of our sales (today) are smartphones but in the quarter that is at best a high water mark from the end of the quarter.

    • asymco

      The said "half of sales". Not clear if that means units or value. If units we have it easy. If sales then we don't because we don't know pricing. We also don't know how many were Android and how many Windows Mobile or Symbian.