Operators “had high hopes until 2007 or 2008,” said Patrik Karrberg, a researcher in the London School of Economics’ Department of Management. The hopes dimmed after the emergence of iPhones and improved data speeds that made the Internet directly accessible on handsets.
“They gave up the idea of controlling the entry point,” Karrberg said. “That was the death of the portal.”
It looks like a payment platform may be one of only a few opportunities remaining.